It’s that time of year again…
The time for holiday cheer and of course… holiday specials.
Now, I don’t have time to go off on the rant about why it’s okay to go holiday shopping with family (even though so many people seem to think it’s evil) so I’m going to share with you a few ways you can stand out from everyone else out there trying to fight for customers over the holiday season.
I personally love this time of year because it gives me a chance to get things rolling for January. Pretty much the day after Halloween most businesses start to “check out” for the rest of the year unless they are retail.
Me on the other hand, I’ve managed during a few years in the past to do more business in the last two months of the year than I had in 6 months previously.
… and come January things are just rockin’ at full speed.
So, if you want to really finish off the year with a bang, here’s three of my favorite strategies for ramping up that DON’T include running a typical Black Friday special:
Include The Family
This one works best if you’re in a retail location but you can think of other ways to use it if you’re not.
Create family night at your location. What can you do that would be great for the entire family? A coffee shop could have Christmas carolers singing a couple of nights during December to bring in holiday cheer and create an event out of it.
You could make it family game night and bring in classic family games for the family to play and encourage them to stay and invite their friends to come down.
(This one can work any time of the year, by the way!)
If you’re more online, create an exercise around gratitude that your clients can do to include their family. Something that helps bring them together.
The goal is to not make it about money but the results from you helping bring them together can easily be a boost in sales as well.
“New Year” Surveys
In business, it’s important to evaluate things once a year. Don’t wait until mid January to do this like most people do. Survey your clients in November or early December and get things rolling now.
Everyone is getting bombarded by sales and promotions all month. It’s nice to get something that’s not about spending more money. Just a simple email with a “can you help me real quick…” question is a great way to switch it up.
The great thing is that this time of year people are in the giving mood and they are actually more likely to actually fill out your survey.
Plus, it helps remind them that you’re there and you’re likely to get extra sales anyway, just because they remembered you are there.
If you’re going to run special discounts during the holidays, try to do something different. I get at least 30 “Black Friday” special emails every year. Not to mention all the other ads I see, read online and get in the mail.
You’ve got to do something that’s going to make you stand out a bit.
What can you do that’s going to make you different than everyone else that’s out there?
Maybe offer a special delivery program so they don’t have to stand out in the crazy lines.
Here’s a great one… if you are retail and have a location near a mall, bring in someone with a massage chair (or better yet a foot massage specialist) to encourage people to come by after their feet are killing them from shopping).
Again, think differently. Everyone is competing on price this time of year. You’ve got to stand out and do something that’s going to make you different.
And of course, don’t forget that the bricks you lay now create the road to your success next year.
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About The Author:
Ely Delaney is a dad, Best Selling author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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