Just last week I was teaching a class and this came up as part of the topic on showing you’re the best person for the job and I thought it was something I should share here as well.
There’s a fine line between confident and cocky. Sometimes I’ve even been known to push the line a bit.
We’ve all met people who are just a big ball of ego and think they are the greatest thing since sliced bread.
Of course we don’t like that, but what I see much more often is the person who was brought up to be humble and doesn’t give himself or herself credit for the things they have accomplished in their business.
I think being humble is actually overrated and when you’re in business it actually hurts you. I know this from personal experience.
You have to remember when you’re talking to a client, they WANT to know why you’re the best. They are looking for you to give them the reasons why they should give you their hard earned cash.
(By the way, this works the same in the job seeker market as well. You have to sell them on why you’re the best person for the job)
This is where being humble can and will get you in trouble. Just like owning up to your mistakes, you should own up to your accomplishments as well.
If you were part of a project and were responsible for helping a client raise an extra $2 million in profit last year, let people know.
If you helped a client streamline their sales process and automate much of what was manually being done (resulting in saving them 10 hours of manual labor per week), then own it. Share that story and be proud of it.
You see, people want to see tangible results and want to know you can do the job. They want to see how you helped others.
For a long time, I didn’t think anything of some of the big accomplishments I had been making. It wasn’t anything special to me. I thought I was just doing my job.
Then I realized I kept having the same conversation over and over with prospects spending their money elsewhere and with people I knew were hacks. They not only made promises but they were false promises many times.
I can’t count the number of times I said to myself “right now they think that’s great but wait until (fill in the blank with some Google update, etc) happens and they lose everything.”
(Which pretty much happens every time)
Finally I decided it was time for me to start making claims as well. The major difference though is I share actual results from clients. Like one client who had a 97% show rate on their first webinar because of the system I designed for them. Or the client who had over 100 new affiliates sign up in under a week because of one simple tweak I made to their funnel.
I don’t share these to be cocky. I share them to show results.
Am I confident in the results I can get? YES
Am I confident in my knowledge? YES
Do I have actual results to show what I’ve done? YES
Am I proud of those results? YOU BET!
You need to adopt this attitude as well.
Spend a few minutes and write down your accomplishments.
What results did you get?
Why are you so proud of that moment?
By the way, you might be feeling a bit uncomfortable right now answering these questions. It’s okay. Just push through it and feel proud. You should be!
You have the right to be proud of your accomplishments.
Own it and share it. Tell people about it.
Those are the things that stand out and make you memorable.
Those are the things that make people think of you when someone has a problem they need fixed.
Your job is to share and let them know WHY you are the best person for the job. These are the stories that will give them that answer.
If you want to get ahead and really make a difference you can’t do it by being the quiet shy one. You have to stake your claim and show you really do have what it takes to give them the results they want.
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About The Author:
Ely Delaney is a dad, Best Selling author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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