The heart of any online business is a responsive subscriber list. Without this, you are on an uphill climb to success.
In the early days of online marketing it took a lot less effort to build a subscriber list than it does today.
It didn’t take much to get someone to say yes to a free offer. With very little competition for someone’s contact information, conversion rates were a lot higher in the mid- to late-nineties than they are today.
In addition, open rates with follow up email messages were much higher than they are today. Fast forward to the latter half of 2014 and things are much different from what they used to be. What worked like a charm early on is oftentimes considered an annoyance to many of your end users.
Unfortunately, there are a lot of people who are still trying to build their list and market position with strategies that simply don’t work.
A unique approach to list building is to write Kindle books. The first response from some experts/entrepreneurs is bound to be: “But I’m not an author!”
Actually, yes you are. If you write emails or blog posts, and if you post on your Facebook wall, you have published content. It’s not much of a leap to turn your current writing skill into Kindle books.
Actually, the Kindle strategy serves multiple purposes, including content creation, expert positioning, market reach and lead generation (list building).
Although Amazon will not release the names of your book buyers, with a bit of creativity you can get names and email addresses.
Here are two very easy steps. One, create a simple landing page announcing your book is on Amazon. Let visitors know that when they buy your Kindle book they simply need to return to the page, give you their name, email address and order number and they will be given a free gift from you. The gift could be a report, an MP3 file or a short video specific to solving one of their most pressing problems.
To get the greatest traction from this, you need to be very proactive in promoting the Kindle book. Be sure to put a direct link on the landing page to the Kindle page. You want the process to be as seamless as possible.
To get double duty from your Kindle book, put an enticing offer inside the book, with a link to a different offer. This allows you to test conversion.
Both of these strategies are very doable. It’s simply a matter of doing it.