I’m a “How-To” guy. I love sharing tips, tricks and resources to help entrepreneurs become more productive and simplify what they do in their marketing. (And yes, I’m a geek so it’s also about simplifying technology as well.)
But, I was recently reminded of something that even I forget and thought it would be a great lesson to share with you today.
You have to talk about the WHY as well as the How-To.
Listening to Jeff Walker, creator of Product Launch Formula, he reminded me that we’re emotional people. WE need to be reminded every once in a while about WHY we are doing what we do. I know that but even I get lost in the cool tools and tricks that I forget from time to time.
When you’re marketing your stuff you need to spend more time talking about WHY they need the results you’re offering them.
(You are offering results, right?)
When I teach, I tend to talk about all kinds of cool tricks and tools but what gets the biggest feedback and response is when I remind people of why they started their business. How they want to change the world. What frustrations they currently have that I can help them with.
Those are the things that make the biggest impact in my presentations. Those are the things that get remembered and trigger emotional responses.
Yes the cool ninja tricks are cool and might save you 100 hours in the next year worth of work but why is that important?
- What impact will that make?
- Will they be able hire someone else to actually do that work for them now freeing them to do what they love best?
- Will it allow them to spend more time with their families?
- Will it help them launch that new product they’s been working on for the last year “Trying to figure it out” by themselves?
WHY are they talking to you? WHY did they click the button to come to your website? WHY will they be excited about your product?
Simon Sinek talks about WHY when it comes to building great organizations and leadership. Jeff is talking about WHY when it comes to communicating with your audience and reminding them of the results they are actually looking for.
WHY is important.
Like I said, this is something that I learned a long time ago but it was perfect timing to remind me to re-examine my own materials and make sure that I’m adding enough WHY into my marketing materials.
It’s something that I highly recommend you do as well.
Think about the things you post on social media, emails you send to your list, videos you post online, etc. Are you giving enough WHY to your viewers?
Spend 30 minutes and audit your own stuff and see. I bet you’ll come up with ways you can add more and make it more compelling and more engaging to them.
It’s simple to do and could make a huge impact on the response you get from your network.
Grab Your Copy Of Marketing Tidbits!
If you want a no-nonsense book to give you dozens (50 to be exact) of marketing tactics and actions you can do immediately without having to spend a lot of time and money then you’ll want this book! Each chapter is designed to stand on it’s own and be something you can immediately use in your business within a few minutes. No fluff, no BS, co complicated expensive strategies here. Just pure simple elegant tried and true marketing tidbits.
The Marketing Tidbits book is live on Amazon now!
Go grab your copy today and you’ll get free bonuses just for buying it.
About The Author:
Ely Delaney is a dad, Best Selling author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
Learn how to create your step by step process to building an automated process that will keep you in contact with customers and prospects with a "set it and forget it" system. Claim your copy of my free "Networking Follow Up Blueprint" to find out.