Let’s say you’re at a business event networking with other professionals from anywhere and everywhere. This is usually one of the best ways to make new connections, right?
You meet, you chat and have a great time, and… you do the business card exchange. All the usual stuff.
But, if you REALLY want to connect with them for the long term, reach out to them on Facebook as soon as you can.
You see, Facebook is a social tool that not only allows us to follow up and connect in another media but it also gives us a ton of information about that person.
You can find out more about a person in 5 minutes on their Facebook page than you could in 30 minutes with them face to face.
Think about it. Facebook gives us a place to share who we are, what we’re interested in and where we are, all in one place.
After an event, one of the first things I do is connect with someone on Facebook and send them a personal message telling them how great it was to meet them.
I’ll even check out their wall and see what types of stuff they talk about. What movies do they watch, what books do they read, what Facebook pages they like, etc.
This gives me a ton of great stuff to talk about with them.
In fact, just a couple of days ago I had someone connect with me that had a photo of her with a couple of the actors from the show Firefly. (It’s a Sci-fi geeky thing for anyone that doesn’t know the show.)
That gave me something IMMEDIATELY that we could talk about. I’m a fan of the show as well so we have a shared interest (AKA something in common).
What if you’re a hockey fan and you realize that someone you connect with is a fan of hockey as well? Doesn’t that help make it easier to talk to them? This is all possible!
Facebook is a great way to get to know people and find out what you really have in common other than just buying and selling stuff.
Remember people buy from people they know, like and trust (The famous KLT Factor). You need to get to know them first. They need to get to know you as well if they are going to like you.
Now that you’re connected, it’s easy to build the relationship even further one small bit at a time by liking and commenting on stuff they post. Even a one sentence response or sharing out something that they post will give you a lot of impact on them.
It makes you stand out and they will take notice of who you are and what you’ve got to say as well.
About The Author:
Ely Delaney is a dad, Best Selling author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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