When you start blogging you have grand plans. You are going to blog every day. Or maybe at least once a week, depending on how overwhelmed you get at the thought. The goal behind blogging is to share your knowledge with the world at large. To show them you are the best choice in your industry.
Blogging is also a way to engage your community. It allows for a two way conversation. Blogs offer the option for comments. Comments are left by people who come to a blog post and read what you have written. They want to voice their agreement or disagreement. They want to tell their own stories about your topic. They want to interact with you and be a part of your message.
The biggest mistake most bloggers make is turning off the ability for their audience to post comments. There are many reasons people make this mistake.
One may be that they do not know how to make comments available on their site. Another may be that they are afraid of spam comments or comments with unwanted content. Some bloggers are also worried that someone will post something that disagrees with that they have written.
Another mistake bloggers make is making it so difficult to post a comment that their readers are not willing to take the time to jump through the hoops needed just to join the conversation. Things like needing to set up an account or needing to login before being able to post a thought will cause readers to simply skip the process and move on to the next site in their internet travels.
While the concerns of spam comments or disagreeable responses are valid there are ways to help stop those items from detracting from your posts. Blogging platforms have settings that allow you to make it so you have to approve a comment before it is posted live for future readers to see. These settings will also allow you to delete any spam comments that contain inappropriate content.
Comments that disagree with your views are not necessarily a bad thing. As long as they are worded with respect a healthy discussion can begin allowing many people to add their thoughts and allowing you to voice your reasoning behind your opinion. This lets visitors see why you think a certain way and helps them decide if they agree.
It shows that you are willing to hear both sides of a topic and able to be respectful to people with differing opinions. This will help prospective customers feel more comfortable with you and how you may treat them should a time arise when they are they ones who do not agree.
When approving comments on your blog posts you can respond to them. Offering answers to questions asked. Offering more detailed information or tools to help gain more information. This allows the two way communication.
By having a two way conversation with your readers they are able to learn more about you. They are able to get to know you. Instead of preaching to them, you are communicating with them. This helps them feel more comfortable and more like part of your community than simply a reader.
Creating a community will keep people coming back over and over again. This means when they are ready to invest you will be the one they think of and you will be the first one they turn to.
About The Author:
Cindy Clemens is a mom, Best Selling author, marketing consultant, website and Infusionsoft implementation specialist and Co-Founder of Your Marketing University. Her goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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