With the tools available today more and more people are building their own websites. At the very least they are more likely to be editing the content of the website. This can include pages and blog posts.
This means individual tastes will be more represented on those websites. Back in the day it took a web designer to make even a single word change on a website. So making one line red and another line blue, a third line bold and a fourth line highlighted in yellow was very time consuming and expensive.
But now with a couple of clicks of our mouse we can do all of this and more. We can make every letter in a word a separate color if we want to.
This freedom is leading to websites that give people a headache within seconds of arriving on the site. People want to be creative. They want this line and that line to stand out. When a new line is added they don’t want it to get lost in all of the other lines already on the page.
However there is such a thing as too much formatting. There is such a thing as too much color. If the colors on your website are giving your visitors a headache it is too much. Even if you love it!
Too many bolds, italics, underlines, highlights, and colors can actually distract the reader. Too much of those things can make it almost impossible to read the content or focus on the words on the screen.
The key is to use font formatting sparingly. It is supposed to be there to accent the content not to BE the content.
This can also be said of having different or even just fancy writing styles on your site. Our goal is to make sure our site is easy to read and comfortable for our visitor to stay on as long as possible.
If you have a lot of color or formatting on your pages or posts you might want to try this to see if it is too much. Try printing out the page. Print it out in full color. Make sure the page is represented on the paper the same way it is visible on the computer screen.
Now read it. Don’t just skim it. Read every word. Read it outloud.
Did you have trouble? Did you stumble? Were any of the words hard to see or hard to decipher?
Now take your printout to your next networking meeting. This needs to be a networking group that is small and tends to be roughly the same group of people each week. Take a deep breath and be ready to be open minded…
Now ask at least two different people to read the page. And ask them to give their HONEST opinions. Do not justify anything. Do not defend anything. Just listen to their feedback. Ask them what they think about the look of the page. Ask them if it is easy to read. Ask them if there is anything they are having trouble with.
Like I said be prepared to be open minded. The goal of your site to to appeal to other people. It is not to appeal to you. It should represent your company, it should represent your industry. It is not about you. It is how you can help them. So if they are uncomfortable reading it, that does not help you.
Take what they tell you and go back to your site and make the changes they suggested. And remember, there is such a thing as too much color.
About The Author:
Cindy Clemens is a mom, Best Selling author, marketing consultant, website and Infusionsoft implementation specialist and Co-Founder of Your Marketing University. Her goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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