Do you have a solid brand for your business? Are you using that brand EVERYWHERE? Almost everyday I see companies, especially small businesses, who are using different branding on different sites. They have a green background on their Twitter account, a photo of their toddler as their profile photo on their Facebook account and their blog is white with a big sunset photo in the place where their business logo should be.
I am sure people have a good reason for doing these things. The love their toddler and it is their personal Facebook profile so why not use that as their profile photo? But if I look through their feed I see a ton of posts about their business. I see things about business events they are attending and ways to work with them.
This shows they are using their personal profile to connect and communicate with potential customers. So the profile should be branded.
I am not saying not to post photos of your toddler. I am saying your profile photo should be YOU. If you friend request me after meeting me at an event and I see a pic of your toddler I may not realize it is you and not accept your friend request.
On your Twitter profile you should have your company colors and if it is a business account you should have your company logo or, again a photo of you.
On your website or blog you should have the same colors. You should definitely have your company logo in a prominent position at the top left of the site. If your business is you then it should have your picture. Maybe you don’t have a company logo or you are working through a network marketing company that does not allow you to use their logo. In that case your photo should be in the header.
The key is to be consistent. The general look and feel of all the places I might find you online should be the same. The same colors should be used. There should be a nice, clear, CURRENT, photo of you. The photo should be a headshot that clearly shows your face. This way no matter where they are trying to connect with you they will be confident they have found you.
I can’t count how many times I have met someone at an event and gone online and did a search for their name and found multiple people with the same name. Then I am digging through sites trying to find photos that look like the person I met. I find accounts I think are them, but there are many times when I am not completely sure. Since I am not sure I just don’t connect.
They miss out on a potential connection because I am not sure it is them. I become confused and rather than being wrong, I just back away. I am a pretty aggressive connector so if I am backing away imagine what a more timid or unsure networker is doing.
Or worse yet, imagine what a potential customer is thinking. They are wondering if they have found the right person. They are not sure they are in the right place so they simply leave.
The idea is to NOT confuse people. The idea is to help them connect with you. It is to make them feel comfortable. So you need to be consistent across all of your marketing channels.
About The Author:
Cindy Clemens is a mom, Best Selling author, marketing consultant, website and Infusionsoft implementation specialist and Co-Founder of Your Marketing University. Her goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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