Many websites are simply online business cards, or maybe online brochures. They have everything that a business card or tri-fold brochure does. Then they have an extended version of the About Us. They have a What We Do page and a Contact Us page, but not much else.
That is better than nothing. It is better to have an online brochure than to have no site at all. However that is not all your website needs to be.
Your website should be an interactive business growth tool. It should help you grow your business each day. It should provide you with the ability to communicate with your customers and prospects, and it should do all of this without you needing to be on the phone or sitting behind a counter 24/7.
When someone comes to your website they are looking for something. They have either gotten your business card at a live event, heard about you from a friend, or done a search and been provided with your information as a solution to that search. They have a reason for being there, there is something they are looking for and they are hoping your site will have the answer.
They may not be ready to buy. They may still be in the research mode, just looking. Or they might have credit card in hand and need a solution right now, today. Either way they are on your site and you now have an opportunity.
If they are ready to buy right now, good for you! But what if they are still in the research phase?
What if they are just looking today? Then what? Chances are they will be ready to buy soon. If they come to your site, look around and then leave how do you make sure they remember you when they are ready to buy?
You need to still be in front of them. You need to stay at the top of their mind. You need to become their go to resource so when they are ready to buy you are the first solution they think of. In order to do that you need to be able to contact them.
Your site should provide you with this ability. Your site needs to give you the ability to gather their information so you can communicate with them in the days and weeks leading up to their decision to purchase.
First you need to provide an incentive for them to provide you with their contact information. You can offer a downloadable checklist to help them make their decision, you can offer an educational video series, a free copy of a report you wrote, a free audio you recorded about things to remember when looking for someone in your industry. There are hundreds of things you can offer them in order to entice them to leave their contact information with you.
Your website should have a way to gather this information and then if should be the tool to providing the item you offered in exchange.
This allows you to keep in touch with them. Stay in front of them and be the go to person in your industry.
Once you have their contact information you can email them educational tips and tools about your industry, you can mail them newsletters or freebies or you can call them and invite them to events you are holding.
Make sure your website is more than an online brochure for your business. Give it a job like an employee and let it help you grow your business.
About The Author:
Cindy Clemens is a mom, Best Selling author, marketing consultant, website and Infusionsoft implementation specialist and Co-Founder of Your Marketing University. Her goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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