You actively update your website. You post new blog posts regularly. You have a Lead Generator that visitors can register to receive so you can grow your list. But do you know if any of it is working? Do you know if anyone is seeing your posts and pages?
If you are getting opt-ins or comments then you know you are getting traffic to your website. But do you know how much traffic? Do you know what pages people are looking at? Do you know how long your visitors are staying?
Most people have no idea what the answers are to these questions about their website. They post and they update and then they hope. They hope A LOT. You might share the links to blog posts on social media. You might email the people already on your list letting them know you have a new post on your site. But do you know if it is working?
Sometimes people think that they don’t need to know how much traffic they are getting. They figure as long as they get opt-ins regularly and a few comments on the posts they are doing good.
However there are things that you can learn from knowing how much traffic you are getting and what pages and posts are getting the most traffic. Knowing that information can help you grow your site and get even more traffic. Anyone will tell you that the more traffic you get to your site the better.
Knowing what posts on your site are most popular will tell you about your visitors. It will tell you what they are after and interested in. Knowing this can help you create more content. You know what topic your visitors find most interesting so you can create more about that specific topic.
Knowing how much traffic you are getting helps you know if you are getting more traffic each month or less. It can also show you trends in your market. If you look at your past traffic and see that every other month your traffic goes down and then the next month goes back up you can learn when you should push harder to get in front of your audience.
Maybe your traffic slows in August each year. That helps you know that in July and August you need to push hard, put out more content and communicate more with your audience to try and counter the slump.
Most hosting accounts have built in traffic tracking. Check with your hosting company to see if they have a built in service.
Another option is Google Analytics. Google offers a free option for tracking the traffic on your site. It will tell you where the traffic comes from, how much there is, what pages they are going to, how long they are on the site and more. It will even tell you what type of computer they are using, what browser program they are on or if they are visiting from a mobile device.
To use Google Analytics you simply sign up for an account, add your site and then take the coding Google provides and add it to your site. If you are using WordPress there are plugins you can install that make adding the code very easy. Also most premium themes have a place to add Google Analytics code to the theme.
Knowing how much traffic your site is getting is only the tip of the iceberg of the information you can learn. Then you can use that information to improve your site and create more appealing content in the future.
About The Author:
Cindy Clemens is a mom, Best Selling author, marketing consultant, website and Infusionsoft implementation specialist and Co-Founder of Your Marketing University. Her goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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