Does Your Site Have A Privacy Policy?

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WT01-Branded-04 Have you ever gone to a website and seen that little link that says Privacy Policy? Usually it is small and in the footer menu of the site.

Do you have one on your website?

I know what you are thinking. “I don’t need one of those, I just have a blog.” Or maybe you think only large sites need a privacy policy. Maybe only sites that actively sell something need a privacy policy?

In fact, every single website should have a privacy policy. Depending on the site and the function of that site the policy will vary. The wording will be different in order to cover the additional things that occur on the site. But every site needs to have one.

There is more than one reason for having a privacy policy on your site no matter it’s function. One reason is because it covers you should anything ever happen. Your policy shows how you use information gathered. It also shows who owns the site and your policies on copyrights, information contained on the site and usage of the site itself.

Another reason for having a privacy policy on your site is that search engines like them. You having a privacy policy tells your visitors the rules of your site. This makes search engines happy since they feel your visitors are better protected. They give sites with privacy policies a slightly higher ranking than sites without them. It may not get you on the first page of search results but it will help push you in the right direction.

The next question is usually about the cost of getting a privacy policy created. Do you need an attorney? What should be in it? How do I word a privacy policy? Can I just copy one on another site and change it?

First you don’t NEED an attorney, however if you have access to one you should at least have them look through it once you have created it, just to be sure. As for creating the wording itself there are a couple of tools that will help you create them. You cannot take one from another site since anything on those sites are covered by copyright laws. But you can use the tools and after filling in a few blanks it will create a privacy policy for you. You then create a page on your website, add the policy and then add a link to the footer of your site.

The service I recommend most is Free Privacy Policy. You go and answer a few questions and fill in a few blanks and it emails you a text file with a standard privacy policy. You can even set up an account and save it so you can easily find it in the future if you need it again.

The service is free for a basic policy and they have paid levels if you need more than the free level provides. You will want to look through what is given to you and make sure it makes sense and covers everything needed. You can then have your attorney look through the policy and make sure it covers everything they feel fits your business.

Having a privacy policy on your website convers you and your visitors, makes search engines happy and makes your site look more professional.


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About The Author:
Cindy ClemensCindy Clemens is a mom, Best Selling author, Infusionsoft Certified Partner, marketing consultant and Co-Founder of Your Marketing University. Her goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.