LinkedIn is one of the most underutilized social networks out there in my opinion. Funny thing is most of us in business have LinkedIn accounts yet don’t actually do much with it.
Now LinkedIn isn’t as cool as Facebook or as easy as Twitter but it does truly have some amazing resources.
Want to find people in your industry to connect with, try checking LinkedIn groups and signing up for a few. I believe groups are the most useful part of LinkedIn. You can see who’s in a group, share content and add value to the group and connect with people you think are a good fit for you.
I’ve connected with people from all over the world via LinkedIn. In fact, I’ve used it to find guests for my podcast, shared content to drive traffic to my site, and even connected with potential leaders to get speaking gigs.
Start by connecting to people you already know in LinkedIn. See what groups they are part of and, if it’s a good fit, start participating in those groups. Share your thoughts and ideas. Answer questions others might have. Be active in the group and show you’re there to help.
Once you’ve been there for a bit and have built a reputation as someone who wants to give, you can reach out to some of those people you’ve been wanting to connect with and add them to your network.
That’s the door to connecting one-on-one with them.
You might not be able to find their personal email or direct line to call them up, but LinkedIn is one place they are likely paying attention to and will respond to you.
Don’t over complicate it and be sure to add value first. You’ll make an impression and attract others who will want to know more about you and how you might work together.
About The Author:
Ely Delaney is a dad, Best Selling author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
Learn how to create your step by step process to building an automated process that will keep you in contact with customers and prospects with a "set it and forget it" system. Claim your copy of my free "Networking Follow Up Blueprint" to find out.