Want to make a lasting impression when you first meet someone at any business function? Ask them this one simple question…
“What Do You Need?”
It’s amazing how many shocked looks I get when I ask that question.
Think about it, how often do you go to events and have someone genuinely ask about you first? Most of the time it’s pretty rare. Most people are there to tell you everything about their own businesses and forget to even stop to ask if you are looking for something like what they sell.
I’ve been in conversations (if you can call them that) where someone spent five minutes going on about how awesome they were before even stopping to find out my name.
Sadly enough, it is the norm in most networking environments today. But, it’s a great opportunity for you to really stand out.
Simply by asking that one simple question, people are confused. They’re already on the defense waiting for you to go into your pitch and you throw them a curve ball by asking about them and what they need. You’ll immediately stand out and they will remember you.
Of course, you have to be genuine about this. You can’t just do this with the goal to “look good”. You have to actually be willing to help them. If they need a landscaper and you know someone, make the introduction. If they need a CPA and you know one that’s in the room, walk them over and get them talking.
Trust me on this one, you’ll make a much stronger impression than you would by pitching your stuff like everyone else does.
Years ago, I used to run a monthly networking event and it was my goal to stay close to the door and greet everyone who came in. I’d take them aside and find out more about them and who they were. I’d also ask that one simple question. Almost every person who attended was shocked I’d take the time to really get to know them and ask how I could help them. Then, to make it even better, I’d take them to someone else at the event I thought would be a good connection for them and introduce the two leaving them to talk and collaborate.
You don’t have to start your own events to do this. Just make a point to ask how you can help them before you talk about your own products and services. That conversation will come but show you’re there to help them succeed first.
About The Author:
Ely Delaney is a dad, Best Selling author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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