There’s no doubt that we’re in business to get more sales. We all need sales to stay in business. That’s a given, but sometimes the best way to connect to a person isn’t about your business at all.
My favorite questions to ask is, “How can I help you?”
It still amazes me how many people are shocked when they hear that question from me. If they have a need for what I offer, then we can continue that conversation. The sad part is if they don’t see a need for MY services, then they discount the question completely and can’t think of anything. My favorite part of the conversation, however, is if someone talks about a need that doesn’t have anything to do with my business at all and I can still help them.
Maybe they are opening up a new office and need an electrician. They are shocked when I bring up someone I know and offer to introduce them.
I do this all the time. Just last month, I met a woman who does some of the same type of work as another friend of mine. I immediately said they should connect and as soon as I could I sent an email to both of them introducing them to each other.
She was very grateful. The entire conversation was about how I could help her. Though I couldn’t help her with anything related to our products I was still able to help, add value to her, and was happy to make the connection for her.
I have someone else I just met with yesterday and in our conversation I mentioned a plugin we use on our sites. She loved the idea of it and was excited I offered to send her the link to find out more about it.
Neither of those examples took much of my time at all. Yet, both made a huge impression on them and will leave a lasting impression about me being helpful. When the time arises where either of them need something I have to offer, they will no doubt come back to me. If they meet someone who does need what I offer, I’m sure they will think of me.
It’s about being helpful and adding value. Even if it’s not about your products and services all the time.
It’s the quickest way I know to create an army of raving fans and make a lasting impression on anyone you meet.
About The Author:
Ely Delaney is a dad, Best Selling author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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