Did you know you can boost your search engine rank without even having your own web site? Obviously the best thing is to have a web site where your customers can go and learn about your company, find out how to contact you and even purchase your product right from your web site.
But some people are still a little scared of getting their company “on the internet” or they are overwhelmed by the idea of blogging. So I thought I would talk about a way you can kind of get your feet wet without having to jump into the pool head first.
The first thing you will need to do is write an article or paper about your industry.
Writing articles to promote your products or services is a great way to increase your sales. When you are writing to promote something you must first ask yourself several questions, so you don’t write an article and then have to figure out how you can relate it to your business.
Determine what you want to promote. How you want to promote it and then you can begin to write your article. The basics in writing the article are much the same, no matter how you plan to use it. It should be written to present the positive attributes of your product or service without being obvious or making it sound like a sales pitch.
Remember readers are looking for information because they want to learn something. If you provide them with good information they will be more likely to click on your link and see what else you have to offer.
A good way to write a popular article is to find a problem the people in your target audience have and then provide them with an answer to help them solve it.
People like to read things that offer solutions to problems and preferably ones that are not too hard. Articles that contain easy to follow steps work very well in just about any situation. For instance; Three Steps to Super Clean Windows or How to Stop a Leaky Faucet in Four Easy Steps.
Keep that in mind when you are deciding what to write your article about and you will have an easier time deciding one the topic.
Let’s talk about choosing the right title for your article.
Do not underestimate the power of a good title when it comes to getting your article read. The right title can help your article be picked by interested readers and published by newsletter owners.
Your title should be descriptive and catchy, It should make the reader want to know more about the content in it. The idea is to capture the readers attention with a casual glance and let them know what it is about at the same time.
This may sound a little tricky but with some practice and testing you will easily get the hang of it.
What should you include in your opening paragraph?
Your opening paragraph should not only introduce the reader to the subject but also give them a reason to continue reading. It should give them a brief overview of what they can expect to learn from the rest of the article.
Let them know what problem are you going to help them with. Assure them you have a solution that will save them time, money or trouble. When you are writing your opening paragraph keep in mind you have to give them a good reason to keep on reading or they may lose interest and look elsewhere.
For today I will leave you with this bit of homework. Keep working on your article. Next time we will talk about establishing credibility with your readers, sharing your personal story with them, and what solution your can provide them with.
After we have completed your article we will talk about what you need to do with it to help boost your online presence.
So, get to writing and we will talk again soon.
About The Author:
Cindy Clemens is a mom, Best Selling author, marketing consultant, website and Infusionsoft implementation specialist and Co-Founder of Your Marketing University. Her goal is to teach marketing in a simple easy to understand format businesses can use to help gain marketing ideas & market their businesses to boost sales.
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